The process

See the draft before the final balance.

Five phases keep scope, decisions, and ownership visible. The approval gate sits before the final payment and launch.

How long the whole thing takes

The five phases below fit inside your package, they do not add up on top of it. Presence is 3 to 5 business days. Booking is 5 to 7 business days. Storefront is 7 to 14 business days. The clock starts when your deposit and your content have both landed, not when you say yes.

Discover

What happens: I define the audience, the job the site must do, and the content required to do it.
What I need from you: Business details, current materials, examples you respect, and direct answers.
What you will see: A written scope, page list, conversion path, and content plan.
Typical timing: The shortest phase. It ends when the written scope is agreed, so you set its length as much as I do.

Design

What happens: I set the visual direction and shape the highest-value page before expanding the system.
What I need from you: Focused feedback on the direction, not a committee vote on every pixel.
What you will see: A clear design direction with type, color, spacing, and interaction choices.
Typical timing: Short. One direction to react to, not a series of options to choose between.

Build

What happens: I build the responsive pages, content controls, forms, and agreed integrations.
What I need from you: Final copy, approved photos, service details, prices, and account access when required.
What you will see: A working draft on a private preview link.
Typical timing: The longest phase, and the one that separates the three package timelines.

Approve

What happens: I walk through the draft, gather one clear revision list, and resolve the agreed changes.
What I need from you: A careful review on desktop and phone, plus one consolidated response.
What you will see: The final site before the remaining balance and launch.
Typical timing: Set by how quickly your consolidated revision list comes back, not by me.

Launch

What happens: I run the final checks, connect the approved public settings, and hand off control.
What I need from you: Final approval, the remaining balance, and any domain confirmation.
What you will see: The published site, ownership notes, and a practical handoff.
Typical timing: Same day or the next, once approval, the balance, and any access are complete.

The approval gate

A preview is part of the agreement, not a favor.

You see the working site, test the customer path, and send the agreed revision list before the remaining 75% is due. That keeps the final decision attached to something real.

Planning

Project Timeline Planner

Choose a package and preferred start date to see the five phases above as actual working-day milestones.

Scope boundaries

What I do not do.

A clear no can protect the project.

Logo design from scratch

I can work with a usable identity and help prepare web assets. A full identity project belongs with a brand designer.

Paid advertising management

I build the site and its conversion paths. Ongoing media buying needs a specialist with a separate scope.

Large enterprise builds

A 200-page platform with complex teams and procurement is not the studio fit. I will say so early.

If a project needs one of these specialties, I will identify the gap plainly. A referral is offered only when I know a suitable person.

Phase five, written down.

The launch checklist is the same set of checks I run before a site goes public, published in full so you can hold the work to it or run it yourself.

Open the launch checklist Request the free audit