Services and pricing | Upstream Web Designs

Presence

$900

$225 to start, $675 when you approve the draft

A focused site that makes a small business easy to understand and contact.

Included

Core pages: Up to four
Custom responsive design shaped around your business, not a template
Content loaded into a system you can edit yourself
Contact path and local SEO foundation
Signature interactions designed for you: One
Screen widths checked before launch: Three

and 7 more, in the full comparison below

Typical timeline3 to 5 business days

Start with the free audit

Every service, side by side.

Hosting, platform plans, domains, paid apps, and work outside the stated scope remain separate.

Which services each package includes
Service	Presence	Booking	Storefront
Core pages	Up to four	Up to seven	Up to twelve
Custom responsive design shaped around your business, not a template	Included	Included	Included
Content loaded into a system you can edit yourself	Included	Included	Included
Contact path and local SEO foundation	Included	Included	Included
Signature interactions designed for you	One	Two	Three
Screen widths checked before launch	Three	Three	Six
Accessibility and quality gate run before every deploy	Included	Included	Included
WCAG AA colour contrast verified on every page	Included	Included	Included
Eight minute recorded walkthrough of your finished site	Included	Included	Included
Launch record with your live URL, launch date and fix window	Included	Included	Included
Thirty day fix window after launch	Included	Included	Included
Two rounds of revisions	Included	Included	Included
Full ownership transfers to you on final payment	Included	Included	Included
Booking flow and service structure	Not included	Included	Included
Frequently asked questions and trust content	Not included	Included	Included
Conversion path review before launch	Not included	Included	Included
Contact form proven by a real test submission	Not included	Included	Included
Automated behaviour testing before launch	Not included	Included	Included
Three homepage directions to choose from	Not included	Included	Included
Custom storefront theme setup	Not included	Not included	Included
Collection and product templates	Not included	Not included	Included
Cart, policy and checkout preparation	Not included	Not included	Included
Owner handoff for everyday catalogue content	Not included	Not included	Included
Local business search markup and a measured speed report	Not included	Not included	Included
Booking platform subscription fees	Not included	Not included	Not included
Platform plan and paid app fees	Not included	Not included	Not included
Paid advertising management	Not included	Not included	Not included
Large catalogue migration, quoted separately	Not included	Not included	Not included
Licensed display typeface, billed to you at cost	Not included	Not included	Not included

Payment and refunds

The 25% deposit reserves the project and starts discovery. The remaining 75% is due after the draft approval gate and before launch.

If the project stops before work begins, I return unearned funds. If work has started, the agreement identifies completed work and any remaining balance before either person makes a decision.

Hosting, domains, platform plans, and paid apps are billed at cost or paid directly by the client. They are not hidden inside the package price.

Pricing questions

Can the price change?

Only when scope changes. I write down the change and price before starting it.

Can I supply copy and photos?

Yes. Good source material keeps the schedule focused.

Do I own the site?

The client owns the store or site account and business content. The agreement explains any reusable design system code.

What costs continue after launch?

The platform, domain, and any selected paid apps. I identify those costs before approval.

Comparison context

Three ways to buy a website.

The right choice depends on budget, time, and how much custom work matters.

Question	Upstream	DIY builder	Traditional agency
Upfront cost	Published above	Often lower, with owner labor	Quote required
Monthly cost	Platform and app costs billed directly	Platform plan	Varies by support agreement
Custom design	Included within scope	Owner configures a template	Depends on the proposal
Who does the work	Joseph, directly	The business owner	A project team
Ownership	Client-owned account and content	Client-owned account	Confirm in the contract
Support	Direct handoff and agreed support	Platform documentation	Depends on the agreement

Which of these sounds like you?

Four common starting points.

Presence, Booking, and Storefront are fixed starting packages. Redesign begins with the existing site's real constraints.

Presence

I need a professional website that explains the business and makes contact easy.

A focused site that makes a small business easy to understand and contact.

$900, 3 to 5 business days

See business websites

Booking

I sell appointments and want customers to book without waiting for a callback.

A service site built around a clear path from interest to appointment.

$1,500, 5 to 7 business days

See booking websites

Storefront

I sell products and need a real store with a clear catalog and checkout path.

A storefront with a clear catalog, purchase path, and handoff. Shopify is the usual choice here.

from $2,500, 7 to 14 business days

See ecommerce websites

Redesign

I already have a site, but it is slow, confusing, dated, or hard to manage.

A focused rebuild for an existing site with a documented clarity, speed, or conversion problem.

from $1,500, on the timeline of the package it scopes to

See website redesign

Free tool

Project Estimator

Answer five scope questions for a configuration-based package recommendation and planning estimate.

Published package prices and add-on rates remain the source of truth.

Business type

What must the site do?

Rough page count

Copy and photo readiness

Desired launch timing

Complete the five questions, then show the recommendation.

Slow-site cost

Wondering if the project is worth it?

The calculator asks for traffic, load time, customer value, and conversion rate. It shows rounded directional ranges, methodology, and source links.

Open the Slow-Site Cost Calculator

Method first

The calculator publishes its assumptions beside every result. The range is directional math, not a promise, and the free audit looks at the actual site.

Not sure which one fits?

The audit starts with the site and customer path you have. I will recommend the smallest useful scope, including when that means no rebuild.

Request the free audit Email Joseph

Choose the job the website needs to do.