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Planning

See the arithmetic before you see a number.

Five scope questions, each one showing what it changes. The result is a planning range built from published prices, not a bid written to win the job.

The five questions.

Each answer is listed with the effect it has, so nothing about the total is hidden from you.

1

Business

Changes the focus list in the result. It does not change the price.

2

Job

This is the answer that selects the package, so it moves the number most.

3

Scale

Only pages past the package allowance are charged, at the published rate for each one.

4

Content

Writing help is a separate published rate, so answer this one honestly.

5

Timing

Recorded as a note on the result. No date is reserved and nothing is rushed for a fee.

Answer the five questions above, then show the recommendation.

Published package prices and add-on rates remain the source of truth.

What this measures

Published prices and stated scope rules.

The estimator matches what the site has to do to one of the three packages, counts the pages past that package's allowance, adds writing help if your content is not ready, and returns the total. It is arithmetic over figures already published on this site, which is why it can show its working.

Presence is $900, Booking is $1,500, and Storefront starts at $2,500. Past a package allowance the arithmetic adds $150 for each further page, and $350 when copy and photos need writing rather than loading. Those are the same figures the pricing page publishes.

The honest part

What it does not tell you.

  • It is a planning range, not a quote. A quote follows a written scope with your pages, your integrations and your content named in it.
  • It has never seen your site, your platform, your photos or your booking system, and any of those can change the work.
  • The page count is your estimate. A page that needs writing is not the same job as a page that needs loading.
  • Platform plans, paid apps, domains and payment processing are billed by those providers, not by the studio, and are not in this total.
  • A large catalog migration or unusual data is quoted separately after someone looks at it.
  • It cannot tell you whether you need a new site at all. The audit is better at that, and it is the cheaper way to find out.

Related reading

The full breakdown behind these figures, including what other studios in the area charge: Read the Insights archive

A range is a starting point. A look at your site is better.

The audit reviews the site you have now and says what is actually worth fixing. You can keep the review and do the work yourself.